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Summary We’ve unified our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to DoubleClick Digital Marketing products: DoubleClick Bid Manager is now Display & Video…

We are constantly evaluating our products to make sure that we are investing in tools that create the most value for our customers. Sometimes this requires making some changes…as we will be with DoubleClick Ad Planner. Starting on September 5, 2012, DoubleClick Ad Planner will become a tool dedicated to…

DoubleClick Search has just announced its date range comparison feature, one of the many new product features that will be launching this summer to help marketers easily manage search campaigns, at scale. Date range comparison now gives search marketers the ability to evaluate campaign performance over time and see the…

We’ve written before that DoubleClick Ad Exchange has seen rapid uptake of real-time bidding (RTB). Ad Exchange inventory bought through RTB jumped from 8% in January 2010 to 66% in April 2011 — a tremendous upswing in just over one year. One company contributing to this upswing is TellApart. The…

Over the past few months, we’ve been hard at work on a brand new version of DoubleClick Search. With significant improvements in workflow, optimization, and reporting, DoubleClick Search V3 was built to make your life as a search professional much easier. Please come see DoubleClick Search V3 and meet the…

Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursday October 14 at the Directors Guild of America in Los Angeles. DMACS 2010 showcased the apex of cutting-edge digital media advertising around entertainment releases over the past year. The most…

Talk about synergy! We announce a new capability, Spotlight for Rich Media, our client pepperjam blogs about it and the benefits it offers to their clients, and we blog about them blogging about us! It’s the new economy! Thanks for the mention Kat.

Earlier today, the U.S. Federal Trade Commission (FTC) cleared our acquisition of DoubleClick. This is obviously excellent news for both companies, and I would like to comment on its significance and what it means for us going forward. Perhaps most importantly, the FTC’s decision publicly affirms what we and numerous…