Category: News

Forrester’s VanBoskirk on Media, Ad Exchanges

DoubleClick Ad Exchange recently hosted two roundtable dinners to engage with publishers, agencies and marketers, foster direct dialogue between buyers and sellers of online display media, and learn more about issues on the minds (and…

DoubleClick Receives Support Center Practices Certification for a Second Straight Year

Earlier this month, DoubleClick achieved Support Center Practices (SCP) Certification for the second straight year. SCP Certification measures the effectiveness of customer support based upon a stringent set of performance standards and industry best practices.…

Google Buys DoubleClick for $3.1 Billion

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in…