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The SEO Guru – Performance Marketing & Growth Experts
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Notes from the Digital Media Measurement and Pricing Summit

For the past two days, I’ve been the chairperson of the Strategy Institute’s Digital Media Measurement and Pricing Summit. Throughout the event it was clear that measurement challenges go hand-in-hand with the increasing number of digital advertising opportunities today. In the 16 sessions of the conference, we covered topics including…
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Congratulations to the Silicon Alley 100!

Henry Blodget and the Silicon Alley Insider team recently announced the people recognized in their first Silicon Alley 100 list. We’re pleased to see such a list return – it’s been awhile since the last similar list ran in the now-defunct magazine Silicon Alley Reporter – and SAI’s effort has…
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Word of Mouth Write Up

In the last month-plus, I’ve been lucky to participate in two conferences that are worth commenting on – and shortlisting for your potential attendance next year. In early October, I participated in Forrester Research’s 2007 Consumer Forum. The agenda focused heavily on social media and potential applications for marketers and…
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Forrester’s VanBoskirk on Media, Ad Exchanges

DoubleClick Ad Exchange recently hosted two roundtable dinners to engage with publishers, agencies and marketers, foster direct dialogue between buyers and sellers of online display media, and learn more about issues on the minds (and budgets) of disparate members of the advertising community. We invited Forrester’s Shar VanBoskirk to present.…
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Google Buys DoubleClick for $3.1 Billion

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year. The sale offers Google access to…
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