Category: News

VikasAmrohi Google Double Click, News 0

DoubleClick Search 2010 Recap

DoubleClick Search has had an exciting 2010, with several new features designed to improve your DoubleClick Search experience: Added support for several Microsoft adCenter features in preparation for the Yahoo! and Microsoft Search Alliance, including Geographic Targeting,…
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VikasAmrohi Google Double Click, News 0

Google Confirms Invite Media Acquisition, Brings Bidding To Display Ads

Google confirmed reports from yesterday that it acquired Invite Media, a bidding exchange for display advertising. Google did not disclose the amount of the deal, but Peter Kafka at MediaMemo pegs it at around $70 million (update: one investor calls…
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VikasAmrohi Google Double Click, News 0

Investing in Exchange Bidding

We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia. The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding”…
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VikasAmrohi Google Double Click, News 0

Insights from Thought Leaders and Innovators in Digital Marketing

At DoubleClick, we’ve had the privilege of picking the brains of several of the industry’s thought leaders and innovators in digital marketing. We’ve captured a few of these key insights through our ThreeQuestions for Innovators…
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