News

Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge. In his interview, Neal shed further insight into the new user revolution taking place in digital media and…

Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of technology: a “pipe” and a “brain.” The “pipe” provides a server-side connection to an inventory source and announces each impression individually as they become available for purchase. In June of…

DoubleClick Search has had an exciting 2010, with several new features designed to improve your DoubleClick Search experience: Added support for several Microsoft adCenter features in preparation for the Yahoo! and Microsoft Search Alliance, including Geographic Targeting, Content Targeting, and Dynamic Ad Text. Added support for several Google AdWords features, including Bidding Options,…

Google confirmed reports from yesterday that it acquired Invite Media, a bidding exchange for display advertising. Google did not disclose the amount of the deal, but Peter Kafka at MediaMemo pegs it at around $70 million (update: one investor calls that amount “inaccurate,” but can’t disclose the true amount. The company raised a total of…

We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia. The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges,…

At DoubleClick, we’ve had the privilege of picking the brains of several of the industry’s thought leaders and innovators in digital marketing. We’ve captured a few of these key insights through our ThreeQuestions for Innovators video interview series: These interviews span the gamut of key industry themes and issues, including…

In the first sizable layoffs in its history, Google is cutting about 300 jobs from the American operations of DoubleClick, the advertising technology company that it acquired recently, according to a person with direct knowledge of Google’s plans. The cuts represent about a quarter of DoubleClick’s American work force of…