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Announcing the New DoubleClick Ad Exchange

Hundreds of thousands of advertisers use search advertising — short, highly relevant text ads alongside search results on Google and other search engines — to grow their businesses. Thanks to a decade of innovation, search advertising is an open platform that allows businesses to easily connect with customers. As you…
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Introducing DoubleClick Display Benchmarks

Advertisers and agencies who work on display ad campaigns often wonder “How do I know if my display ad campaigns are doing well?” and “What credible benchmarks can I use to compare the results on my current campaign?” Some might rely on past campaign performance metrics while others might compare…
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Insights from Thought Leaders and Innovators in Digital Marketing

At DoubleClick, we’ve had the privilege of picking the brains of several of the industry’s thought leaders and innovators in digital marketing. We’ve captured a few of these key insights through our ThreeQuestions for Innovators video interview series: These interviews span the gamut of key industry themes and issues, including…
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Sharing Your Voice on the Economy

Before the election, we hosted an informal web poll that asked our visitors the following question, “Which issue do you think the next U.S. president should make a primary focus during his or her first 100 days in office?” Visitors resoundingly voted for the issue of economy/recession. Here’s how the…
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DoubleClick Honored with Three ClickZ Marketing Excellence Awards

Every year since 2003, the ClickZ Marketing Excellence Awards has recognized “the technologies, companies, and campaigns that made a positive difference in the online marketing industry.” To win, a product or solution must be selected by a judging committee of industry practitioners, which includes contributors to ClickZ and Search Engine…
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Google Cutting 300 Jobs at DoubleClick

In the first sizable layoffs in its history, Google is cutting about 300 jobs from the American operations of DoubleClick, the advertising technology company that it acquired recently, according to a person with direct knowledge of Google’s plans. The cuts represent about a quarter of DoubleClick’s American work force of…
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Congratulations to the Silicon Alley 100!

Henry Blodget and the Silicon Alley Insider team recently announced the people recognized in their first Silicon Alley 100 list. We’re pleased to see such a list return – it’s been awhile since the last similar list ran in the now-defunct magazine Silicon Alley Reporter – and SAI’s effort has…
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Forrester’s VanBoskirk on Media, Ad Exchanges

DoubleClick Ad Exchange recently hosted two roundtable dinners to engage with publishers, agencies and marketers, foster direct dialogue between buyers and sellers of online display media, and learn more about issues on the minds (and budgets) of disparate members of the advertising community. We invited Forrester’s Shar VanBoskirk to present.…
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