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Google Double Click

Your life as a search professional is about to get much easier

DoubleClick Search began in 2006, a tool for larger agencies and advertisers running large-scale online advertising campaigns across multiple platforms. It’s designed to manage the execution of paid search campaigns and centralize the measurement of performance across search and display advertising.             Think of search…
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Real-Time Display Advertising State of the Industry

The ability to buy and sell impressions in real-time is a major enabling feature of the fundamental changes powering the display marketplace today. Impressions are coming up for sale as they occur in real-time. Savvy buyers are evaluating these impressions and making data-driven decisions about their value. Display advertising is…
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DoubleClick Search 2010 Recap

DoubleClick Search has had an exciting 2010, with several new features designed to improve your DoubleClick Search experience: Added support for several Microsoft adCenter features in preparation for the Yahoo! and Microsoft Search Alliance, including Geographic Targeting, Content Targeting, and Dynamic Ad Text. Added support for several Google AdWords features, including Bidding Options,…
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Investing in the DoubleClick Ad Exchange and buyer safety

DoubleClick Ad Exchange Product Manager, Scott Spencer, recently spoke with John Ebbert at AdExchanger.com about some product enhancements and Google’s ongoing efforts around inventory quality and safety. Here is an excerpt of that interview: What is Google announcing today? Basically, we’re going to be rolling out a few more tools to help…
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Google Confirms Invite Media Acquisition, Brings Bidding To Display Ads

Google confirmed reports from yesterday that it acquired Invite Media, a bidding exchange for display advertising. Google did not disclose the amount of the deal, but Peter Kafka at MediaMemo pegs it at around $70 million (update: one investor calls that amount “inaccurate,” but can’t disclose the true amount. The company raised a total of…
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Investing in Exchange Bidding

We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia. The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges,…
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