Google Double Click

Bringing AdMob Mobile Inventory to the DoubleClick Ad Exchange

In 2009, we launched the DoubleClick Ad Exchange as a way to simplify the process of buying and selling display advertising, drive performance for our advertiser and publisher partners, and open up the display marketplace. In the two years since, exchange-based trading has taken off — we’ve seen the volume…

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Case Study: DoubleClick Ad Exchange Helps Advertisers Find Quantcast Lookalikes at Scale

One benefit of DoubleClick Ad Exchange is that buyers can bring their own data, optimization and bidding strategies to the exchange in order to meet their own goals. In a new case study with Quantcast, we look at how they do exactly these things in real-time and at scale through…

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New features in DS3: Inferred match type, upload email confirmations, and report names

We recently described some new DoubleClick Search V3 (DS3) features designed to improve your workflow and productivity. Now, we have even more improvements to enhance your reporting and upload capabilities. Inferred match type When we launched DS3, we provided the ability to set a bid for each match type on a…

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Improved workflow and productivity in DS

In addition to Floodlight segmentation, we’ve made some exciting enhancements to the DS3 UI over the past few weeks, including new filter options, keyword defaults, and a settings bar for campaigns and ad groups. Read on to learn how these new features can help you work faster and better in DS3.…

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+1 Button in DoubleClick Rich Media: Attract and Showcase Social Recommendations

Last March, Google introduced the +1 button on search results and ads to make it easier for people to get recommendations from the people they trust right when they’re searching. With just a single click, the +1 button lets signed-in Google users publicly recommend content to friends and contacts. Since then, webmasters have…

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Introducing Ad Exchange Direct Deals

The rise of Ad Exchanges has made it easier for buyers and sellers to connect, using technologies such as real-time bidding (RTB) to help unlock more value for every impression. Exchanges have also provided a number of efficiency benefits such as the elimination of paperwork (known as “insertion orders”) and…

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Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for business with support for real-time bidding (RTB). Since then, we’ve witnessed explosive growth in RTB. For example, RTB spend as a percent of spend on ADX has risen from 8% in January 2010 to 68% as of…

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The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge. In his interview, Neal shed further insight into the new user revolution taking place in digital media and…

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Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of technology: a “pipe” and a “brain.” The “pipe” provides a server-side connection to an inventory source and announces each impression individually as they become available for purchase. In June of…

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Bringing AdMob Mobile Inventory to the DoubleClick Ad Exchange

Case Study: DoubleClick Ad Exchange Helps Advertisers Find Quantcast Lookalikes at Scale

New features in DS3: Inferred match type, upload email confirmations, and report names

Improved workflow and productivity in DS

+1 Button in DoubleClick Rich Media: Attract and Showcase Social Recommendations

Introducing Ad Exchange Direct Deals

Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

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