Google Double Click

It’s become a cliche for good reason: the future is mobile. A few relevant statistics: Smartphone users now account for 9% of all online traffic Mobile searches have grown by 400% since 2010 By 2013, more people will use mobile devices than PCs to get online All of these figures…

In DoubleClick Search, we’ve recently launched new algorithms for CPA, ERS, and Floodlight tag bid strategies, but have they made a difference? Now that some time has elapsed, we’ve been able to analyze the long-term impact of the new ROI algorithms. NOTE: The following analysis was performed on CPA bid strategies, but CPA,…

When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report Builder. You have no idea how much time you have saved me!” This month we’re adding some new features to Report Builder, some of which will spell even…

Google’s Dan Taylor presents at Digiday Agency event Dec. 12, 2011 It’s that time of year again, the time to reflect on 2011 and think about resolutions for the new year. We may not be able to help you lose those extra 5 lbs., but we can inform some New…

Last month we introduced the ability to add a +1 button to ads trafficked in DFA. Now we’ve added a couple of features to the +1 creative template in DFA to make it even more effective as a recommendation engine for your brand. Viewers of your ad can now see the…

It’s no secret that the mobile web is exploding. According to IDC, more people in the US are projected to access the web via a mobile device than on a computer by 2015. This makes mobile a very attractive opportunity for advertisers, and is creating a wave of new revenue opportunities for…

As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features that will make the tool even more useful. Incorporating Reach and Media Cost New reach reports in Report Builder show an estimate of how many unique users have interacted with…

Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include:   Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange from high-end phones and tablets already makes up around 9% of global inventory and…

We heard from several of you about the importance of improving the process of downloading reports and uploading files in DoubleClick Search V3 (DS3). You offered comments and suggestions for making the functionality better. As a result, the DoubleClick Search team spent the past few weeks prioritizing and focusing on…