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The SEO Guru – Performance Marketing & Growth Experts
The SEO Guru – Performance Marketing & Growth Experts

Google Double Click

New ROI algorithms lead to improved performance

In DoubleClick Search, we’ve recently launched new algorithms for CPA, ERS, and Floodlight tag bid strategies, but have they made a difference? Now that some time has elapsed, we’ve been able to analyze the long-term impact of the new ROI algorithms. NOTE: The following analysis was performed on CPA bid strategies, but CPA,…

New features coming to DFA Report Builder in January

When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report Builder. You have no idea how much time you have saved me!” This month we’re adding some new features to Report Builder, some of which will spell even…

Bringing Reach and Media Cost Data into Report Builder

As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features that will make the tool even more useful. Incorporating Reach and Media Cost New reach reports in Report Builder show an estimate of how many unique users have interacted with…

DoubleClick Ad Exchange: First Truly Cross-Format Exchange

Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include:   Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange from high-end phones and tablets already makes up around 9% of global inventory and…

DS3: Announcing Several Upload Improvements

We heard from several of you about the importance of improving the process of downloading reports and uploading files in DoubleClick Search V3 (DS3). You offered comments and suggestions for making the functionality better. As a result, the DoubleClick Search team spent the past few weeks prioritizing and focusing on…
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