Google Double Click

Conversion attribution is the practice advertisers use to give appropriate credit to every impression, interaction or click that helped drive a conversion in a campaign. Instead of the typical “last click wins” model, in which 100% credit is given to that last ad that was clicked on before a conversion,…

Last week, you heard from Neal Mohan at DoubleClick Insights talk about how the digital ad ecosystem is rapidly evolving. To help digital marketers keep up with the latest insights and updates from DoubleClick, we’ve given the DoubleClick website a refresh. We’ve reorganized the site to do a better job of surfacing the latest…

Editor’s note (Tuesday, June 5, 2012, 6:15pm PST): We have updated the YouTube link to show a recorded version of the DoubleClick Insight livestream event. Today, at the DoubleClick Insights conference, we’re unveiling DoubleClick Digital Marketing: the first modern ad platform built for the modern digital world. The improvements we’re announcing today…

On Tuesday, June 5th, at 9am – 1pm PST, we will be live streaming  DoubleClick Insights  — a series of spirited, thought-provoking conversations about the future of digital marketing with leaders from top advertisers, agencies and publishers.  We caught up with Neal Mohan, VP of Display Advertising, and the host of DoubleClick Insights…

Advertisers want to manage their mobile display campaigns with the accountability and ease provided by the DoubleClick platform. Toward this goal, in November 2011, we introduced a streamlined workflow for mobile display campaigns by adding support for a “Mobile In-App” rich media format in DoubleClick Studio and DoubleClick for Advertisers. Today we’re…

About a year ago, we made a promise to make managing the world’s largest search campaigns more efficient and effective with the launch of DoubleClick Search V3 (DS3). Our goal was to give search marketers a simpler and faster way to manage campaigns, provide streamlined reporting and powerful campaign optimization…

The mobile features in DoubleClick for Advertisers (DFA) make it easy to traffic mobile ads alongside the rest of your online ads. Our mobile tags help you track mobile metrics and reach a wide range of phones. To make DFA even more useful to mobile advertising, we’ve added click-to-call support. You…

Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns. However, a key…

DoubleClick for Advertisers users rely on the Help Center to help answer questions, address issues and learn more about new features. Because it’s such a valuable useful resource, we’ve recently made some improvements to the layout and design of the Help Center to better organize the content and make it more searchable.…