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We’ve heard a lot of talk about HTML5 and it’s potential to alter the way ads are developed and trafficked online, but we wanted more details. So we chatted with Wook Chung, Product Manager for DoubleClick Mobile, to hear his thoughts on the changing landscape. Q: So what’s the big…

In 1994 an unassuming display ad appeared on hotwired.com. A few curious people waited 15 seconds for the ad to load over their 14.4 Kbps connections. And when they clicked on the ad, they changed the world of advertising forever. Display ads ushered in the digital revolution of advertising, as…

Brand advertisers are shifting budgets to the programmatic advertising channel to find perfect viewers for their campaigns across the web. But great brands won’t put their ads just anywhere so advanced media buyers like NetSeer come to DoubleClick Ad Exchange to find safe, high-quality content for their clients. Finding Scale…

Today’s marketers and agencies are looking for tools to help them navigate the complex digital landscape and make smart decisions about their media buys. It’s with this in mind that we’re investing in DoubleClick Digital Marketing, to give them a holistic picture of how all their digital marketing works together. A…

Last week, we gave an update on the progress we’re making with DoubleClick Digital Marketing to help marketers run cross-channel campaigns seamlessly in an increasingly complex digital landscape. Today, we’re shining light on one of the key features we mentioned – display remarketing from search ads – which allows agencies…

Attribution modeling, even with the Path to Conversion report, can be a daunting task, with the data inputs required and the approaches varying greatly depending on one’s level of experience. Countless hours can be spent manipulating and setting up data before you can even think about gleaning insights on your campaign.…

Earlier this summer we announced we were bringing together DoubleClick’s advertising technology products into the DoubleClick Digital Marketing (DDM) platform for advertisers and agencies.   Over the coming months we’ll be giving you regular updates on this journey as we launch upgrades of the DoubleClick products, implement cross-product integrations, and…

At DoubleClick, we are always looking for new ways to help our clients gain expertise in using our products. So, we are pleased to announce the DFA Basics for Traffickers online training course for new DFA users looking to learn the fundamentals of third-party ad serving and how to use…

or improvements in search management worflow, DoubleClick Search has just announced two new features for increased automation: scheduled uploads (available now) and scheduled interface edits (coming soon). These new features will enable advertisers to work during their regular hours and still have DS work on their campaigns 24 hours a…