Google Double Click

This is the fourth in a series of 7 blog posts about the DoubleClick Search bid optimization white paper, Seven Factors to Consider When Choosing a Bid Optimization Platform. Last week, we explored the importance of using a smart bid optimization tool to choose the right bids for your keywords. But even…

This is the second in a series of 7 blog posts about our bid optimization white paper, Seven factors to consider when choosing a bid optimization platform. At Google, we recognize that the freshness and accuracy of data is paramount to any data-driven system. And since bid optimization platforms are essentially decision…

Before jumping into managing search campaigns with any SEM tool, you’ll want to make sure that you and your teams can demonstrate proficiency with the right workflows and techniques to effectively manage large-scale search campaigns. With this need in mind, we are pleased to announce the DoubleClick Search (DS) Fundamentals…

Brand advertisers want to know that the inventory they are buying is safe, clean, and high quality. We take this very seriously at Google and employ both cutting edge technology and human review to ensure that DoubleClick Ad Exchange (AdX) can offer the best environment to our buyers. We’re not…

A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions. Over the next few weeks, join leaders in the online publishing business as…

Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months. Worse, the tag implementation is often incorrect, meaning you’re missing out on valuable information about your…

Today, agencies are looking for ways to continue running high-performing search campaigns across different search engines, geographies, formats, and devices. To turn this complexity into opportunity, many look to SEM platforms as a single place to manage, optimize and measure all their campaigns – on many search engines across the…

Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags—including conversion tracking, site analytics, remarketing and more—with just a few clicks. Since then, we’ve released the product in 35 languages, we’ve added new tagging capabilities for Google Analytics,…

In September we launched Multi-Channel Funnels with Attribution modeling for DFA, a powerful tool built into DFA which allows you to create and apply custom attribution models within the UI and in real-time. Since then, we’ve received feedback from advertisers who are better able to understand how their marketing efforts…