Category: Google Double Click

VikasAmrohi Google Double Click 0

What’s on Neal Mohan’s Mind for thinkDoubleClick? Social, Native Formats and More

Ahead of our thinkDoubleClick digital advertising summit on June 4th, we caught up with Neal Mohan, Google’s Vice President of Display Advertising, to hear what’s on his mind heading into the conference. The theme for…
Continue Reading
VikasAmrohi Google Double Click 0

Six Trends in Digital Creativity

Today, we’re in the midst of a creative revolution being driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Yet the need for human…
Continue Reading
VikasAmrohi Google Double Click 0

The Importance of Being Seen: Viewability and Brands

Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web…
Continue Reading
VikasAmrohi Google Double Click 0

Introducing “The Customer Journey to Online Purchase” — interactive insights on multi-channel marketing

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search…
Continue Reading