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Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow. We’re excited to announce…

The programmatic channel is an exciting topic of discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the performance, efficiency and reach of their campaigns. To give buyers and sellers even more flexibility…

Standard banner ads are becoming a thing of the past as ads are increasingly becoming “rich” – incorporating sight, sound, motion and interactivity to provide better experiences for viewers. Studies have shown that rich media ads perform better than standard ads for both brand favorability and for driving purchase intent.…

In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. (1) And total mobile ad spend is projected to…

Display doesn’t have to be difficult. At DoubleClick, we’re empowering creative agencies, media agencies and publishers to build amazing rich media ads easily. We’re working hard to ensure that we bring you the best tools and resources to help you to build innovative, high-performing ads. And we want to make…

Let’s face it: managing your search campaigns can seem a lot like being in a relationship. Both can be fickle, require lots of work and time, and need the right amount of attention to get the best results — especially during Valentine’s Day. When everything is going smoothly, you’re feeling…

In our next edition of Programmatic in the Future, join us on Thursday, February 7 at 1:30 PM ET/10:30 AM ET as Steve Sullivan, Vice President of Ad Technology at IAB speaks with Scott Spencer, Director of Product Management at Google, about why Google is investing in programmatic buying and selling technologies.  Log into your Google+…

On Wednesday, we gave you 10 Resolutions to Reach Programmatic Zen in 2013. Today, we’re bringing you 5 new resolutions for better search management in the new year. We know marketers are always looking to run better search campaigns by going bigger, moving faster, and taking new opportunities across formats,…

Tis the season to make our resolutions for 2013. But instead of making ones that you know you won’t keep, how about trying our countdown of 10 resolutions to make your programmatic display campaigns more effective this year? Just think of it—all the satisfaction of accomplishing your goals, and no…