Google Double Click

Earlier this month, DoubleClick achieved Support Center Practices (SCP) Certification for the second straight year. SCP Certification measures the effectiveness of customer support based upon a stringent set of performance standards and industry best practices. DoubleClick is the only digital marketing company that has earned this recognition. This certification further…

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year. The sale offers Google access to…