Google Double Click

Two weeks ago, we announced that we’re unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under one brand: Google Marketing Platform. We also introduced Display & Video 360 as a key part of Google Marketing Platform. Display & Video 360 is a single, integrated product that helps…

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea…

Ahead of our thinkDoubleClick digital advertising summit on June 4th, we caught up with Neal Mohan, Google’s Vice President of Display Advertising, to hear what’s on his mind heading into the conference. The theme for thinkDoubleClick this year is “Connect & Accelerate.” Why did that resonate with you? I get…

Today, we’re in the midst of a creative revolution being driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Yet the need for human insights, breakthrough ideas and emotional stories is still very much at the core of great…

Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or…

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a…

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow. We’re excited to announce…