Blog

Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months. Worse, the tag implementation is often incorrect, meaning you’re missing out on valuable information about your…

Today, agencies are looking for ways to continue running high-performing search campaigns across different search engines, geographies, formats, and devices. To turn this complexity into opportunity, many look to SEM platforms as a single place to manage, optimize and measure all their campaigns – on many search engines across the…

Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags—including conversion tracking, site analytics, remarketing and more—with just a few clicks. Since then, we’ve released the product in 35 languages, we’ve added new tagging capabilities for Google Analytics,…

In September we launched Multi-Channel Funnels with Attribution modeling for DFA, a powerful tool built into DFA which allows you to create and apply custom attribution models within the UI and in real-time. Since then, we’ve received feedback from advertisers who are better able to understand how their marketing efforts…

We’ve heard a lot of talk about HTML5 and it’s potential to alter the way ads are developed and trafficked online, but we wanted more details. So we chatted with Wook Chung, Product Manager for DoubleClick Mobile, to hear his thoughts on the changing landscape. Q: So what’s the big…

In 1994 an unassuming display ad appeared on hotwired.com. A few curious people waited 15 seconds for the ad to load over their 14.4 Kbps connections. And when they clicked on the ad, they changed the world of advertising forever. Display ads ushered in the digital revolution of advertising, as…

Brand advertisers are shifting budgets to the programmatic advertising channel to find perfect viewers for their campaigns across the web. But great brands won’t put their ads just anywhere so advanced media buyers like NetSeer come to DoubleClick Ad Exchange to find safe, high-quality content for their clients. Finding Scale…

Today’s marketers and agencies are looking for tools to help them navigate the complex digital landscape and make smart decisions about their media buys. It’s with this in mind that we’re investing in DoubleClick Digital Marketing, to give them a holistic picture of how all their digital marketing works together. A…

Last week, we gave an update on the progress we’re making with DoubleClick Digital Marketing to help marketers run cross-channel campaigns seamlessly in an increasingly complex digital landscape. Today, we’re shining light on one of the key features we mentioned – display remarketing from search ads – which allows agencies…