The SEOGuru

Improved workflow and productivity in DS

In addition to Floodlight segmentation, we’ve made some exciting enhancements to the DS3 UI over the past few weeks, including new filter options, keyword defaults, and a settings bar for campaigns and ad groups. Read on to learn how these new features can help you work faster and better in DS3.…

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+1 Button in DoubleClick Rich Media: Attract and Showcase Social Recommendations

Last March, Google introduced the +1 button on search results and ads to make it easier for people to get recommendations from the people they trust right when they’re searching. With just a single click, the +1 button lets signed-in Google users publicly recommend content to friends and contacts. Since then, webmasters have…

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Introducing Ad Exchange Direct Deals

The rise of Ad Exchanges has made it easier for buyers and sellers to connect, using technologies such as real-time bidding (RTB) to help unlock more value for every impression. Exchanges have also provided a number of efficiency benefits such as the elimination of paperwork (known as “insertion orders”) and…

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Video: Learn How Real-Time Bidding is Defined and Trends in RTB in Under One Hour

Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spencer, Director of Product Management for DoubleClick Ad Exchange joined guests from Forrester Research, Inc. to define real-time bidding (RTB) and walk attendees through its impact on the marketplace for online ad…

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Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for business with support for real-time bidding (RTB). Since then, we’ve witnessed explosive growth in RTB. For example, RTB spend as a percent of spend on ADX has risen from 8% in January 2010 to 68% as of…

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The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge. In his interview, Neal shed further insight into the new user revolution taking place in digital media and…

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Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of technology: a “pipe” and a “brain.” The “pipe” provides a server-side connection to an inventory source and announces each impression individually as they become available for purchase. In June of…

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TellApart Yields Tremendous Returns with Real-Time Bidding

We’ve written before that DoubleClick Ad Exchange has seen rapid uptake of real-time bidding (RTB). Ad Exchange inventory bought through RTB jumped from 8% in January 2010 to 66% in April 2011 — a tremendous upswing in just over one year. One company contributing to this upswing is TellApart. The…

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DoubleClick Search V3: More Features to Whet Your Appetite

The DoubleClick Search team has been hard at work to bring you a slew of great new features you’ve been asking for. A month ago we released the new agency and advertiser home pages. Two weeks ago we unveiled the DS3 preview. Today we continue the momentum with the launch of three…

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Improved workflow and productivity in DS

+1 Button in DoubleClick Rich Media: Attract and Showcase Social Recommendations

Introducing Ad Exchange Direct Deals

Video: Learn How Real-Time Bidding is Defined and Trends in RTB in Under One Hour

Free Google White Paper Helps Buyers Benefit from Real-Time Bidding

The Perfect Ad and the Next Phase of the Display Advertising Revolution: Interview with Neal Mohan

Criteo Gets Great Results Retargeting Audiences at Scale with Real-Time Bidding

TellApart Yields Tremendous Returns with Real-Time Bidding

DoubleClick Search V3: More Features to Whet Your Appetite

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