The SEOGuru

Google’s Dan Taylor presents at Digiday Agency event Dec. 12, 2011 It’s that time of year again, the time to reflect on 2011 and think about resolutions for the new year. We may not be able to help you lose those extra 5 lbs., but we can inform some New…

Last month we introduced the ability to add a +1 button to ads trafficked in DFA. Now we’ve added a couple of features to the +1 creative template in DFA to make it even more effective as a recommendation engine for your brand. Viewers of your ad can now see the…

It’s no secret that the mobile web is exploding. According to IDC, more people in the US are projected to access the web via a mobile device than on a computer by 2015. This makes mobile a very attractive opportunity for advertisers, and is creating a wave of new revenue opportunities for…

As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features that will make the tool even more useful. Incorporating Reach and Media Cost New reach reports in Report Builder show an estimate of how many unique users have interacted with…

Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include:   Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange from high-end phones and tablets already makes up around 9% of global inventory and…

We heard from several of you about the importance of improving the process of downloading reports and uploading files in DoubleClick Search V3 (DS3). You offered comments and suggestions for making the functionality better. As a result, the DoubleClick Search team spent the past few weeks prioritizing and focusing on…

In 2009, we launched the DoubleClick Ad Exchange as a way to simplify the process of buying and selling display advertising, drive performance for our advertiser and publisher partners, and open up the display marketplace. In the two years since, exchange-based trading has taken off — we’ve seen the volume…

One benefit of DoubleClick Ad Exchange is that buyers can bring their own data, optimization and bidding strategies to the exchange in order to meet their own goals. In a new case study with Quantcast, we look at how they do exactly these things in real-time and at scale through…

We recently described some new DoubleClick Search V3 (DS3) features designed to improve your workflow and productivity. Now, we have even more improvements to enhance your reporting and upload capabilities.   Inferred match type   When we launched DS3, we provided the ability to set a bid for each match type on a…