The SEOGuru

On Tuesday, June 5th, at 9am – 1pm PST, we will be live streaming  DoubleClick Insights  — a series of spirited, thought-provoking conversations about the future of digital marketing with leaders from top advertisers, agencies and publishers.  We caught up with Neal Mohan, VP of Display Advertising, and the host of DoubleClick Insights…

Advertisers want to manage their mobile display campaigns with the accountability and ease provided by the DoubleClick platform. Toward this goal, in November 2011, we introduced a streamlined workflow for mobile display campaigns by adding support for a “Mobile In-App” rich media format in DoubleClick Studio and DoubleClick for Advertisers. Today we’re…

About a year ago, we made a promise to make managing the world’s largest search campaigns more efficient and effective with the launch of DoubleClick Search V3 (DS3). Our goal was to give search marketers a simpler and faster way to manage campaigns, provide streamlined reporting and powerful campaign optimization…

The mobile features in DoubleClick for Advertisers (DFA) make it easy to traffic mobile ads alongside the rest of your online ads. Our mobile tags help you track mobile metrics and reach a wide range of phones. To make DFA even more useful to mobile advertising, we’ve added click-to-call support. You…

Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns. However, a key…

DoubleClick for Advertisers users rely on the Help Center to help answer questions, address issues and learn more about new features. Because it’s such a valuable useful resource, we’ve recently made some improvements to the layout and design of the Help Center to better organize the content and make it more searchable.…

It’s become a cliche for good reason: the future is mobile. A few relevant statistics: Smartphone users now account for 9% of all online traffic Mobile searches have grown by 400% since 2010 By 2013, more people will use mobile devices than PCs to get online All of these figures…

In DoubleClick Search, we’ve recently launched new algorithms for CPA, ERS, and Floodlight tag bid strategies, but have they made a difference? Now that some time has elapsed, we’ve been able to analyze the long-term impact of the new ROI algorithms. NOTE: The following analysis was performed on CPA bid strategies, but CPA,…

When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report Builder. You have no idea how much time you have saved me!” This month we’re adding some new features to Report Builder, some of which will spell even…