The SEOGuru

Attribution modeling, even with the Path to Conversion report, can be a daunting task, with the data inputs required and the approaches varying greatly depending on one’s level of experience. Countless hours can be spent manipulating and setting up data before you can even think about gleaning insights on your campaign.…

Earlier this summer we announced we were bringing together DoubleClick’s advertising technology products into the DoubleClick Digital Marketing (DDM) platform for advertisers and agencies.   Over the coming months we’ll be giving you regular updates on this journey as we launch upgrades of the DoubleClick products, implement cross-product integrations, and…

At DoubleClick, we are always looking for new ways to help our clients gain expertise in using our products. So, we are pleased to announce the DFA Basics for Traffickers online training course for new DFA users looking to learn the fundamentals of third-party ad serving and how to use…

or improvements in search management worflow, DoubleClick Search has just announced two new features for increased automation: scheduled uploads (available now) and scheduled interface edits (coming soon). These new features will enable advertisers to work during their regular hours and still have DS work on their campaigns 24 hours a…

Conversion attribution is the practice advertisers use to give appropriate credit to every impression, interaction or click that helped drive a conversion in a campaign. Instead of the typical “last click wins” model, in which 100% credit is given to that last ad that was clicked on before a conversion,…

Last week, you heard from Neal Mohan at DoubleClick Insights talk about how the digital ad ecosystem is rapidly evolving. To help digital marketers keep up with the latest insights and updates from DoubleClick, we’ve given the DoubleClick website a refresh. We’ve reorganized the site to do a better job of surfacing the latest…

Editor’s note (Tuesday, June 5, 2012, 6:15pm PST): We have updated the YouTube link to show a recorded version of the DoubleClick Insight livestream event. Today, at the DoubleClick Insights conference, we’re unveiling DoubleClick Digital Marketing: the first modern ad platform built for the modern digital world. The improvements we’re announcing today…