The SEOGuru

Let’s face it: managing your search campaigns can seem a lot like being in a relationship. Both can be fickle, require lots of work and time, and need the right amount of attention to get the best results — especially during Valentine’s Day. When everything is going smoothly, you’re feeling…

In our next edition of Programmatic in the Future, join us on Thursday, February 7 at 1:30 PM ET/10:30 AM ET as Steve Sullivan, Vice President of Ad Technology at IAB speaks with Scott Spencer, Director of Product Management at Google, about why Google is investing in programmatic buying and selling technologies.  Log into your Google+…

On Wednesday, we gave you 10 Resolutions to Reach Programmatic Zen in 2013. Today, we’re bringing you 5 new resolutions for better search management in the new year. We know marketers are always looking to run better search campaigns by going bigger, moving faster, and taking new opportunities across formats,…

Tis the season to make our resolutions for 2013. But instead of making ones that you know you won’t keep, how about trying our countdown of 10 resolutions to make your programmatic display campaigns more effective this year? Just think of it—all the satisfaction of accomplishing your goals, and no…

This is the fourth in a series of 7 blog posts about the DoubleClick Search bid optimization white paper, Seven Factors to Consider When Choosing a Bid Optimization Platform. Last week, we explored the importance of using a smart bid optimization tool to choose the right bids for your keywords. But even…

This is the second in a series of 7 blog posts about our bid optimization white paper, Seven factors to consider when choosing a bid optimization platform. At Google, we recognize that the freshness and accuracy of data is paramount to any data-driven system. And since bid optimization platforms are essentially decision…

Before jumping into managing search campaigns with any SEM tool, you’ll want to make sure that you and your teams can demonstrate proficiency with the right workflows and techniques to effectively manage large-scale search campaigns. With this need in mind, we are pleased to announce the DoubleClick Search (DS) Fundamentals…

Brand advertisers want to know that the inventory they are buying is safe, clean, and high quality. We take this very seriously at Google and employ both cutting edge technology and human review to ensure that DoubleClick Ad Exchange (AdX) can offer the best environment to our buyers. We’re not…

A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions. Over the next few weeks, join leaders in the online publishing business as…