The SEOGuru

Today, we’re in the midst of a creative revolution being driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Yet the need for human insights, breakthrough ideas and emotional stories is still very much at the core of great…

Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or…

Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions can play a…

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow. We’re excited to announce…

Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow. We’re excited to announce…

The programmatic channel is an exciting topic of discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the performance, efficiency and reach of their campaigns. To give buyers and sellers even more flexibility…

Standard banner ads are becoming a thing of the past as ads are increasingly becoming “rich” – incorporating sight, sound, motion and interactivity to provide better experiences for viewers. Studies have shown that rich media ads perform better than standard ads for both brand favorability and for driving purchase intent.…

In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. (1) And total mobile ad spend is projected to…

Display doesn’t have to be difficult. At DoubleClick, we’re empowering creative agencies, media agencies and publishers to build amazing rich media ads easily. We’re working hard to ensure that we bring you the best tools and resources to help you to build innovative, high-performing ads. And we want to make…