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Pepperjam Shout Out

Talk about synergy! We announce a new capability, Spotlight for Rich Media, our client pepperjam blogs about it and the benefits it offers to their clients, and we blog about them blogging about us! It’s the new economy! Thanks for the mention Kat.
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FTC Clears DoubleClick/Google Transaction

Earlier today, the U.S. Federal Trade Commission (FTC) cleared our acquisition of DoubleClick. This is obviously excellent news for both companies, and I would like to comment on its significance and what it means for us going forward. Perhaps most importantly, the FTC’s decision publicly affirms what we and numerous…
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Congratulations to the Silicon Alley 100!

Henry Blodget and the Silicon Alley Insider team recently announced the people recognized in their first Silicon Alley 100 list. We’re pleased to see such a list return – it’s been awhile since the last similar list ran in the now-defunct magazine Silicon Alley Reporter – and SAI’s effort has…
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Word of Mouth Write Up

In the last month-plus, I’ve been lucky to participate in two conferences that are worth commenting on – and shortlisting for your potential attendance next year. In early October, I participated in Forrester Research’s 2007 Consumer Forum. The agenda focused heavily on social media and potential applications for marketers and…
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Forrester’s VanBoskirk on Media, Ad Exchanges

DoubleClick Ad Exchange recently hosted two roundtable dinners to engage with publishers, agencies and marketers, foster direct dialogue between buyers and sellers of online display media, and learn more about issues on the minds (and budgets) of disparate members of the advertising community. We invited Forrester’s Shar VanBoskirk to present.…
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Congress to Examine Google-DoubleClick Deal

SAN FRANCISCO, July 18 Google executives are expected to be called to testify before House and Senate subcommittees about the company’s planned $3.1 billion acquisition of DoubleClick, a deal that is already facing close scrutiny from federal antitrust regulators. Within days of the deal’s announcement in April, companies including Microsoft,…
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What is DoubleClick and It’s History

DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal,…
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Google Buys DoubleClick for $3.1 Billion

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year. The sale offers Google access to…
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