All About Google Marketing Platform in easy language
Summary
We’ve unified our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. As part of the launch of Google Marketing Platform on July 24, 2018, the following changes occurred to DoubleClick Digital Marketing products:
- DoubleClick Bid Manager is now Display & Video 360, a product that brings together planning, creative, buying, and measurement features into a single tool.
- DoubleClick Search is now named Search Ads 360.
- DoubleClick Campaign Manager and DoubleClick Studio are now named Campaign Manager and Studio, respectively.
The new Google Marketing Platform brand – including new product names and logos – is reflected in product interfaces, help centers, trainings, and more.
We’ve announced that we’re unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. The complete set of products in Google Marketing Platform work together to help you plan, buy, measure, and optimize digital media and customer experiences in one place.
Google Marketing Platform launched to current DoubleClick and Google Analytics 360 Suite customers starting on July 24, 2018. Click on the sections below to learn more. Google Analytics 360 Suite users can learn more about Google Marketing Platform for measurement products here.
We’ve also announced changes to Google AdWords and our DoubleClick products for publishers.
About Google Marketing Platform
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing Platform you can:
- Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
- Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance – all while feeling confident you’re delivering quality ads and experience.
- Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
- Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.
Explore the benefits of Google Marketing Platform.
New features of Google Marketing Platform
Starting July 24, 2018, the DoubleClick and Google Analytics 360 Suite brands have been replaced with Google Marketing Platform. As a current user of these products, you immediately have access to Google Marketing Platform, including:
- New product branding. Across the product interfaces, help centers, trainings, and other materials, you’ll see the new names and logos for all Google Marketing Platform products.
- Platform Home. Platform Home will be a centralized place for user management, administrative control, account snapshots, and billing across the platform. For current Google Analytics 360 Suite users, this replaces Suite Home.
- Integration Center. The Integration Center in Platform Home helps you get the most out of Google Marketing Platform by showing you what product integrations are available and the benefits they bring. You’ll see existing links between products and opportunities for new integrations.
- A common product switcher. Seamlessly navigate across all of Google Marketing Platform from a common product switcher in the header of each product. You’ll see products you currently have access to in the switcher.
Changes to DoubleClick Digital Marketing products
Note that all existing integrations across products will remain the same – no action is required from you to maintain existing links. Billing for all DoubleClick advertiser products will continue as normal.
Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
The URL you use to access your account is now displayvideo.google.com, and the help center is now support.google.com/displayvideo. This has happened automatically, and all existing links for Bid Manager and the Bid Manager Help Center will redirect to the new URLs.
As of July 24, 2018 you’ll see:
- Updated branding for Display & Video 360 and the other Google Marketing Platform products.
- The new Google Marketing Platform features listed above linked from the new common product switcher.
- New features that help you execute ad campaigns end-to-end in one place.
There are no changes to key pieces of infrastructure for Display & Video 360 associated with the DoubleClick brand, such as Floodlight tags. The DoubleClick Bid Manager API is not changing at this time. Your ad serving, measurement, and attribution will continue uninterrupted.
Details about updates to metrics and dimensions that contain product names are listed here.
Learn more about Display & Video 360.
Search Ads 360 is the new name for DoubleClick Search. You can continue to use Search Ads 360 to help you plan and buy your search campaigns on Google and other search engines, as well as measure campaign success on search and social engines.
The URL you use to access your account is now searchads.google.com/ds/cm/cm, and the help center is now https://support.google.com/searchads. This has happened automatically, and all existing links for DoubleClick Search and the DoubleClick Search Help Center will redirect to the new URLs.
As of July 24, 2018 you’ll see:
- Updated branding for Search Ads 360 and the other Google Marketing Platform products.
- The new Google Marketing Platform features listed above linked from the new common product switcher.
- New features that bring deeper integrations with other Google Marketing Platform products.
There are no changes to key pieces of infrastructure for Search Ads 360 associated with the DoubleClick brand, such as Floodlight tags or SFTP endpoints. Your bid strategies, measurement, and attribution will continue uninterrupted.
Campaign Manager is the new name for DoubleClick Campaign Manager. While the features in Campaign Manager will be added to Display & Video 360 over time, you can continue to use Campaign Manager for trafficking, reporting, and attribution for your reservation campaigns after July 24.
As of July 24, 2018 you’ll see:
- Updated branding for Campaign Manager and Google Marketing Platform products.
- The new Google Marketing Platform features listed above linked from the new common product switcher.
There are no changes to key pieces of infrastructure for Campaign Manager associated with the DoubleClick brand, such as placement and Floodlight tags. At this time, there are no changes to metrics and dimensions that contain product names, so you’ll continue to see dimensions like DBM Partner and DBM Advertiser. The DCM/DFA Reporting and Trafficking API is also not changing at this time. Your ad serving, measurement, and attribution will continue uninterrupted.
Studio is the new name for DoubleClick Studio. While the features in Studio will be added to Display & Video 360 over time, you can continue to use Studio to develop and manage your creative assets after July 24.
As of July 24, 2018 you’ll see:
- Updated branding for Studio and Google Marketing Platform products.
- The new Google Marketing Platform features listed above linked from the new common product switcher.
There are no changes to key pieces of infrastructure for Studio associated with the DoubleClick brand, such as the Studio Enabler or HTML SDK. Your creative serving will continue uninterrupted.