Reasons
The following are the reasons that led Google to launch the Jagger Update:
1. To deal with manipulative link-network schemes
2. Allow for a greater inclusion of different types of documents and file types
3. Allow and account for new methods of site acquisition beyond the use of the Spider Googlebot

Ramifications
The ramifications of any new Google update had by this time become predictable. Several websites which enjoyed good rankings disappeared from the Google SERPs. The conclusion within the SEO and Internet Marketing industry was that the link schemes that was practiced by thousands of websites were the most affected by the introduction of the Google Jagger Update.
(a) Lots of websites have link wires get the penalty
(b) Site doing non-relevant reciprocal linking

Reactions
Many SEO and Internet marketers were shocked to see website rankings plummet. Many reacted angrily with some even predicting that the ever changing nature of results on Google would encourage information seekers to move to Yahoo and MSN. However, all this turned to be just angry talk as Google continues to the Numero Uno of the search engines. The SEO industry survives and thrives by manipulating the algorithms in use by Google. Google on its part, introduces updates such as the Jagger update to fight spammers and undue influence of the SEO industry on the search engine rankings.

Our Response
SEO Guru once again was able to take up the challenge of the Jagger update and come out tops. We took into account the different systems and methods adopted by the latest update to manage and rank websites of our clients. After this update, we have developed the knack to create a link network for our clients’ website that is ethical and yet has the ability to achieve the highest rankings.