Reasons
Google search engine aims to enhance search engine results on a continuous basis. The Brandy Update was introduced to improve new signals of quality and improve the method by which pages were being ranked by Google. Another factor behind the rollout of this update was to disallow SEO methods used by Search Engine Optimisation and Internet Marketing industry to manipulate indexing of their websites and web pages on Google. This was another step forward to stop spamming and unethical standards used to achieve highest rankings on SERPs.

Ramifications
Since ranking is the most important aspect for every website, the five areas that were the focus of the Brandy update affected just that. This update once again emphasized the ever changing formulas and algorithms used by Google to cache, index and rank web pages. The entire workings of the SEO industry changed as relevancy and quality began to be given more prominence than just tag optimizations and creation of links that had no relation to the content of a website.

Reactions
Google Brandy update did not have such a drastic effect as the Florida and Austin update. For this reason alone, the changes in the rankings of websites were minor. Webmasters and search engine optimizers began focusing on the content and link architecture of their sites. Link development strategies became a major part for every SEO. With the advent of this update, a great emphasis began to be laid on keywords and key phrases that were semantics or related to major search keyword for websites.

Our Response
SEO Guru has always followed ethical practices to improve rankings of clients’ websites. Even with this change we were able to handle the changes to help our clients maintain their rankings on SERPs at similar levels. We were able to continue providing good optmisiation to all our clients in tune with the changes put forward by the Google Brandy Update. We did and continue to emphasize the good quality of content and links to rank websites.